Warren is the publicist's publicist. She is the consummate professional, and her
book is the secret weapon in an author's arsenal of marketing tools."David
Goehring, Director, Harvard Business School Press
In The Savvy Author's
Guide to Book Publicity, Lissa Warren:
how to get your book on a store's front table and how to find and hire a freelance
you on how to work effectively with your in-house publicist.
ten things you can do if your book's not getting media attention.
tips for crafting your press material and giving a savvy interview.
advice from book review editors, TV and radio producers, and booksellers.
everything you need to know about the galley mailing, the finished book mailing,
the publication date, the tour, and the paperback
sample press material and a chapter with answers to authors' most frequently asked