"In twenty years of dealing with publishers and publicists, Lissa Warren is without a doubt the most responsive, hardest-working, smartest, and most congenial publicist I have had the pleasure to work with. As for her new book on how authors can get publicity for their books, I give her 6 stars out of 5."— Howard Rheingold, author of the national bestseller Smart Mobs: The Next Social Revolution

"[A] practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media." — Publishers Weekly

The Savvy Author's Guide to Book Publicity

by Lissa Warren

The Savvy Author's Guide to Book Publicity is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing both new and household-name authors, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage their book deserves.

Warren's advice is buttressed by true-life stories of authors and insight from decision-makers in the media. The Savvy Author's Guide to Book Publicity covers everything from writing press material and targeting the right shows and publications, to hiring people who can help you get the word out. In short, it's your guide to maximum exposure.

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Copyright © 2004-2011 Lissa Warren